Marketing Executive

• Job role: Marketing Executive- Live Events
• Salary – up to £35,000 p. a.
• Location – Remote with the option to work from London

Job Description
As our Marketing Executive, you’ll support the Senior Marketing Manager for Live Events and the wider marketing team on a variety of integrated marketing activities to increase awareness and drive conversion across portfolio, with particular focus on live events.  

Qualifications

• At least 1-2 years’ experience working in event marketing in a B2B environment. 
• Hands-on experience with marketing technology stacks such as Salesforce, Active Campaign, GA4, WordPress, Monday.com, SEM Rush, Data Studio or similar.  
• Knowledge of the wider marketing landscape and channels. 
• Execution of the marketing strategy, including planning, implementation, management, and optimisation for both inbound marketing and paid media 
• Confident copywriting and editing skills and best practices for email marketing. 
• Building and strengthening relationships with internal and external teams within the business. 
• Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTA’s) 
• Works collaboratively with the wider marketing team to review and make changes/improvements to digital campaigns to ensure customer engagement and conversion are optimised. 
• Time management and organisational skills, and the ability to manage multiple tasks. 
• The ability to work collaboratively with multiple key stakeholders. 
• Excellent attention to detail. 
• Identifies evolving marketing best practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge marketing campaigns. 
• Proven experience working remotely and effectively managing complex workflows in a fast-paced environment. 

Additional Information

Key Responsibilities

• Working with the Senior Marketing Manager on audience and delegate lead generation campaigns for live events. 
• Develop email campaigns to segmented audience types to drive engagement and deliver marketing qualified leads for the delegate sales team.  
• Help produce promotional creative assets and sales collateral to be used across multiple platforms. 
• Support on digital media, including the website and social media channels. 
• Measure and report on campaign performance metrics for optimisation that feeds into your line managers wider reporting.