Digital Marketing Growth Manager

Title – Digital Marketing Growth Manager

Location – Remote/ London

Salary – Up to £50k p. a.

ABOUT THE ROLE

core focus of this role is to expand and enrich the database by effectively marketing a suite of digital products, encompassing both independent and commercial content. The ideal candidate will possess a strong background in digital marketing within the B2B sector, demonstrating a proven track record of leveraging digital channels to significantly grow and engage professional audiences.

RESPONSIBILITIES

·Develop and implement innovative digital marketing strategies to drive database growth and enhance engagement with digital products.

·Collaborate with content and product teams to ensure a cohesive marketing approach that promotes independent and commercial offerings effectively.

·Analyse and optimise marketing campaigns and channels to increase reach, engagement, and conversions.

·Utilise data-driven insights to identify trends, opportunities, and challenges in growing the database in both quantity and quality, adjusting strategies accordingly.

·Foster relationships with key industry partners and stakeholders to amplify content reach and drive audience growth.

·Increase engagement levels across all digital media products from independent content consumption, to webinar registration, to virtual roundtable attendance.

·Website content creation: improving data capture and lead generation for new audience, creating best-in-class landing pages.

·Work with the Editor-in-Chief to ensure editorial content is effectively marketed to acquire new audience members and build strong engagement with the existing community. This is a critical role to build the right database for our business.

·Work with the Head of Content Labs to deliver the content marketing campaigns to achieve audience and leads for our digital commercial partners.

·Support process with the Customer Success team to manage client expectations and consistently exceed campaign performance.

·Drive customer engagement and conversion through insightful data analysis and customer journey mapping.

·Streamline processes, foster innovation, and ensure marketing excellence.

·Dsegd management and execution of social requirements for digital media.

·Set up, manage, and optimise paid advertising campaigns on platforms such as Google Ads (PPC), and LinkedIn. Analyse performance metrics and adjust strategies to maximize ROI.

·Work with design, copywriting, marketing, sales, and external agency teams to deliver engaging content and robust campaigns.

·Manage a marketing budget and accurately track spend and projections for budgeting & forecasting.

Ideal Candidate Profile:

·Demonstrable experience in B2B digital marketing, with a focus on audience growth and engagement.

·Strong analytical skills, with the ability to interpret data and make informed decisions to optimise marketing efforts.

·Creative thinker with a passion for developing and executing innovative marketing strategies.

·Excellent communication and collaboration skills, capable of working closely with cross-functional teams to achieve business objectives.

·Excellent Database Management skills utilising monitoring tools and optimising database performance.