Junior Marketing Manager

Title: Junior Marketing Manager
Salary: £28-£34,000 + Bonus
 Location: London
We are currently recruiting for a Junior Marketing Manager for client based in London. We are looking for a dynamic individual to join the team responsible for the communication and promotion of their successful international portfolio of business-to-business events. This role is key to their success; exciting, innovative events that run like clockwork are a fundamental part of their unique market offering.
The Role
 
As an essential member of their dynamic team, you will play a pivotal role in driving their b2b event marketing initiatives. Core responsibilities will encompass:
• Strategic Marketing Planning: Serve as the architect of their strategic marketing plans, utilizing their expertise in email marketing, social media, PPC, content creation, and data analysis to optimize attendance and audience growth.
• Lead Generation Expertise: Spearhead lead generation efforts by converting website traffic into marketing-qualified leads. Develop compelling calls-to-action, captivating landing pages, and compelling lead-generation content.
• Execution of Impactful Marketing Campaigns: Execute marketing campaigns with the dual focus of enhancing sponsorship and driving sales of delegate tickets.
• Data Analysis: Analyze, build, and research data to make informed decisions, recognizing the critical role of data in the marketing domain.
• Social Media Expertise: Leverage their proficiency in social media marketing to expand their reach and foster meaningful connections with their target audience.
• Collaboration with Graphic Designers: Collaborate closely with their skilled graphic designers to create visually striking promotional materials that leave a lasting impression.
• Strategic Partnerships Development: Key responsibility for developing and implementing impactful contra deals with key media, industry, and event partners to fortify their market position.
• Website Management: Assume responsibility for keeping their events website updated and engaging, ensuring a seamless online experience for their audience.
• Copywriting Excellence: Showcase their adept copywriting skills by crafting compelling content across various media and promotional materials.
• End-to-End Campaign Management: Oversee the development and management of end-to-end campaigns, demonstrating a comprehensive range of skills and creativity.
 
The Ideal Candidate:
 
To excel in this role, you should possess the following qualities:
• Strong Analytical and Project Management Skills: Demonstrated proficiency in analyzing data and efficiently managing projects.
• Confident and Dynamic Personality: Charismatic with infectious energy that inspires those around you.
• Strong Creative Outlook: A keen eye for creativity and the ability to infuse it into marketing strategies.
• Previous Events Marketing Experience: Prior experience in events marketing provides a distinct advantage.
• Degree-Level Education Preferred: While not mandatory, a degree-level education is a plus.
• Experience in Pardot: Familiarity with Pardot and experience in list building and email setup is considered a bonus.